Building a world model of your company.

Our mission is to help founders build better businesses. We believe great companies are built on deep customer understanding - knowing not just who your customers are, but why they buy, where they get value, and what keeps them coming back. The challenge is holding onto that understanding as you scale.

When you start a company, you know everything. You talk to every customer, you're in every conversation. But as you grow, you have to let go. The way current tools work, letting go means losing observability. Customer knowledge disappears into scattered transcripts, static spreadsheets, and CRMs that store outcomes but never capture why.

We believe that the best companies will be built on a world model of their business - that remembers every conversation, preserves the reasoning behind every decision, and makes that knowledge accessible to everyone building the product. This gives everyone working at a company the ability to truly understand their customers and their market, at every stage of the the journey, from company formation to IPO. This is what we’re building at Lightfield - your foundational infrastructure for customer understanding.